WEBSITE PROMOTION

      Youneed to advertise a new Web Site address effectivey. Unless you have alocked-in customer or membership constituency, most start-up e-commercebusinesses with a good product or service must commit over half of theirfirst year's budget to publicizing their business address and purpose. Fast-E.com consultants can help you do this, or we can
refer you in our Online Development Guideto others who specialize in Web Site Promotion.

 Recommended Approachesto Successful Web Site Promotion

     CGermany HOtelshoosea domain name and key-words (Meta-tags) containing specific descriptorsof
your business, product(s) and service(s):ERROR MSG These will be incorporated in the first few lines
of the HTML code used to construct your WebSite and will be selected by search engines employed by potential customersto find you.  Include your geographic location, specific company nameand most important products and/or services.  Avoid broad descriptivewords shared by thousands of other unrelated businesses or your site willattract
unwanted visitors.  Remember, Yahoo.comsucceeded because of its unusual name.

     SLeipzig hotel roomsearchengine enrollment and banner ads: Sign up with the 15-25  majorsearch engines prowling the world wide web.  Be sure your Web Siteis then listed on the Internet Directoiy (phone book), You can re-enrollyour Web Site every 6 months on each search engine to gain maximum visibilityfor a single site.  By having more than one URL (domain name or subdomain name) listed, you can gain other links to your primary businessWeb Site to inecrease your visibility.  In a similar manner, you canpurchase banner ads and domain on established Web Sites that are linkedto your primary business Web Site.

     Inducementsto gain new and repeat customers:ERROR MSG Freelottery tickets, initial free services and introductory discount offersare proven means to promote your new business.  Don't give away thestore! The customer only gets a freebie if you got some business.

     Advertisingon Free-For-All ( FAA ) Links: Fast-E.com advises caution in usingthis approach to promote your Web Site.  Yes, they are  "free". You get one line about your business in the middle of 100 lines of advertising. The result may damage your site by attracting unwanted, non-paying customers,and enrollment takes a lot of time for minimal return. On the other hand,if you set up an FFA of your own, it has the advantage of collecting specificnames and addresses of potential customers to use for your advertising,thus avoiding the federal and state "spamming" rules and penalties.

     Utilizeexisting conventional business advertising:ERROR MSG Boldly display your WebSite address on your business cards, letterheads, envelopes, invoices andaddresses in trade organizations.  Make it large enougb to read onsigns, billboards, yellow pages, mail-outs and other advertising. This will focus the promotion of your Web Site to your established customerbase, and in your local geographical area.

HOME

 
- | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |